Joe And Ben Weider: The Fathers Of The Fitness Movement

Joe Weider and his younger sibling, Ben, were visionaries, the founders of the modern fitness movement. Drawing a connection between exercise, nutrition and good health, the Montreal-born Jewish ┬ábrothers founded a business empire that sells gym equipment and nutritional supplements and publishes body building magazines. George Gallo’s movie, Bigger, which opens in Canada on October […]